In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion, so we looked to lend Schick’s shaving expertise to a good cause. We discovered the St. Baldrick’s Foundation, an organization that hosts head-shaving events to raise money for childhood cancer treatment and research, but with Covid-19 canceling all of St. Baldrick’s in-person events indefinitely, critical fundraising came to a halt. Schick Xtreme, a brand known for its razor innovations, saw a unique opportunity to help St. Baldrick’s reimagine their head-shaving events and keep the donations flowing.