Special Olympics New York has provided inclusive opportunities for people with intellectual disabilities for more than 50 years. Through their hard work and extensive programming, they’ve helped athletes experience the thrill of competitive sports. Yet despite their decades of experience, the non-profit is in a constant struggle to generate the money that funds their initiatives.

On the other side of the aisle, professional sports continue to thrive. Even amidst the global Covid-19 pandemic, brands continued to sponsor pro athletes (to the tune of nearly $30B), while Special Olympics New York struggles to keep essential programs alive with an operating budget equivalent to just 0.03% of that amount.  Our mission was to launch a campaign that could somehow connect this life-changing organization with more of the deep-pocketed sponsors they rely on.