Taco Bell fans love Taco Bell—which might seem surprising, considering consumers only spend an average of 3 minutes and 55 seconds with them. So, we wondered, “what if they spent more time together”?

Inspired by Taco Bell’s biggest fans, The Bell Hotel was a unique, totally immersive experience curated for them, but created for everyone. The result was a fully imagined, branded Taco Bell destination, that captured the cultural zeitgeist and provided extensive storytelling opportunities for multiple business objectives.