Global (EN)
GlobeSimple
Global
GlobeSimple
Global

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING From Impressions to Impact: Crafting Thought Leadership to Drive Sales and Revenue In Memoriam; David Nabarro, The World’s Health Warrior I woke up this morning to urgent texts from friends notifying me of the passing of Dr. David Nabarro. KEEP READING Explore All Insights

TAZO x RZA

Guided Explorations

For years, tea companies have relied on meditative cliches to market their calming teas to consumers. As its calming tea category sales stagnated, TAZO Zen needed to prove that it was a different type of tea—not just one for relaxation, but one that helps people tackle different creative challenges and obstacles that they may be facing.

STRATEGY & EXECUTION

TAZO was founded on explorations and venturing into the unknown. Using this as a guiding principle to appeal to a younger, previously untapped audience of tea drinkers, we reframed TAZO Zen as a way to help people unlock their deep creative potential and partnered with RZA, legendary rapper, founding member of the Wu-Tang Clan and Zen Master, to guide this personal unlocking.

With guided meditations rising in popularity, we partnered with RZA to produce his first-ever spoken-word album, Guided Explorations. The six-track EP guided listeners through creative exercises to break down mental roadblocks, infused with anecdotes and active guidance from RZA himself over heavy hip-hop beats. Just as this newly produced EP was designed to ground, inspire and unlock creativity, TAZO’s Zen tea is there to fuel the body and soul.

OUTCOME

The EP was dropped on every major streaming platform and generated:

  • 17% sales increase of TAZO Zen tea
  • More than 1.5 billion total impressions on social
  • 940 secured media placements
  • The full album garnered 1 million streams across Spotify and Apple Music