Search

The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to change the standard temperature of global frozen food, accelerating decarbonization and building resilience for the world’s future food needs, without compromising food safety or quality.

The 2024 Edelman Trust Barometer Special Report: Trust at Work in the UAE reveals a new polarization in the workplace, marked by a widening gap between associates and executives in optimism about their personal economic futures.

The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

In the UAE, employees’ optimism about personal economic futures is not only shaping how they view their careers but also driving their willingness to contribute to societal progress.

With over 6,500 exhibitors and 1,800 speakers from around the world, GITEX 2024 wrapped up last Friday – and wow, it was bigger, bolder, and more immersive than ever!

Workplace Advisory’s approach is built on 25 years of research on what constitutes trust and our passion is driving that trust outwards from the workplace to the marketplace to create new value.