Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand
ChatNT
August 9, 2024
When Australians decide where to spend their summer holidays, the Northern Territory often slips und...
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Brand
Street Code
February 26, 2024
Breaking barriers, HP connected with Indonesia’s underprivileged communities to bridge the digital d...
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Brand
The Panadol Care Collective
September 14, 2021
Panadol aimed to engage Aussies in its brand of care by celebrating the embodiment of its brand purp...
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