With over 25 years of experience spanning both agency and in-house roles, Caroline brings deep expertise across the full consumer communications landscape - including earned media, influencer strategy, digital, brand activations and events.
Prior to joining Edelman, Caroline spent nine years at independent agency FORWARD, where she served as General Manager and then Managing Director. During her tenure, she played a pivotal role in growing the agency's reputation for strategic, creative consumer campaigns, partnering with some of the world's most recognisable global and local brands.
Caroline's experience spans multiple sectors - including automotive, health and wellness, technology, consumer electronics and FMCG. She has led integrated campaigns for market-leading clients across global corporations, challenger brands and industry bodies, delivering work that drives both brand equity and measurable business impact.
Known for her passion for communications and people, Caroline is a collaborative leader who thrives on building high-performing teams and delivering standout, consumer-first ideas that earn attention and drive action.