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Trusted to be BOLD
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This mindset underpins everything we do at Edelman Australia
It shapes how we show up for each other, for our clients, and for society. Boldness is how we earn trust, drive action, and create meaningful impact.
Bold Redefines the Future
At Edelman Australia, bold thinking means challenging norms, setting new standards, and stepping forward when others hesitate. It's about combining creative impact with corporate rigour, and blending data intelligence with cultural relevance.
We believe boldness isn’t a moment, it’s a mindset.
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Bold sets new standards
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We raise the bar for what's expected from earned creative.
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Bold breaks barriers
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We shift narratives, redefine categories, and unlock new possibilities.
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Bold celebrates humanity
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People are at the centre of everything we do.
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Bold thinks forward
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Innovation, creativity and trust building ideas lead the way.
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Bold saves the planet
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Purpose is proven through action.
Bold Work
From embedding cultural conversations in commerce to innovating with AI, our client work reflects our bold ambition to lead with earned, act with purpose, and prove impact.
Bold Thinking in Action
In an environment shaped by rising instability, increasing public scrutiny, and fast-evolving technologies, Australia is at an inflection point. Here, bold is more than a campaign, it's a call to action.
Our work helps brands navigate uncertainty with confidence. We bring together:
- Corporate rigour with creative impact
- Government relations with stakeholder intelligence
- Social movements with earned-first storytelling
- Trusted innovation with AI and data strategy
We don't just talk about trust. We design for it. We solve our clients' toughest brand and corporate challenges through trust-led, future-focused work.
Bold Award Winners
Meet the visionaries within Edelman Australia who dared to challenge the status quo. These individuals and teams pushed boundaries, shifted perceptions, and redefined what bold work looks like across our region.
Peggy Wheatley took home the Award for Bold Work for challenging ways of thinking and pushing the boundaries of what’s possible.
Rachael Koh earned the Award for Bold Ways We Work - her dedication, positivity and team-first mindset have been the foundation of outstanding client results.
Joseph’s deep thinking, collaborative mindset, and sharp storytelling have shaped some of our strongest insights helping teams across the business turn research into action.
Georgie has gone above and beyond to lead campaigns to standout success, navigating time pressure and last-minute challenges with composure and focus.
Maeve was recognised for her Bold Work. She’s proactive, composed, and always one step ahead, taking the lead on a new major workstream. Her ability to build trust, lead with clarity, and deliver with confidence is what Bold Work is all about.
Varsha is an Edelman pioneer, integrating more efficient work flows into our day to day work, being a valuable asset to our team.
For the second time this year, Matt Andrade was celebrated for the Bold Ways We Work award. With curiosity and drive, Matt explored emerging tools and reimagined a whole creative approach, turning a challenge into a breakthrough.
Cozzy’s leadership and AI powered ways of working is transforming our approach, making us more future-ready every step of the way.
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