Creating active brands across every digital touchpoint

We help brands stay active, relevant and trusted in a digital landscape that never stands still. Our approach starts with people, their needs, behaviours and the cultural forces shaping how they discover, engage with and choose brands.​ ​

We bring together digital advisory, social and content, and digital experiences to turn audience understanding into action. From always-active content and community management to websites, apps, CRM and emerging digital experiences, we create connected solutions that work across the customer journey and across paid, earned, shared and owned channels.​ ​

Our work is grounded in data, cultural intelligence and platform expertise. We use audience insight, social listening and AI search intelligence to identify where brands can participate credibly, understand how they appear in LLM-powered search, and improve discoverability, relevance and authority.​ ​

We do more than react to trends. We help brands move with culture, respond to the moments that matter, and create platform-native content and experiences that earn attention, inspire action and improve performance.

What We Do

Digital Advisory

We help organizations navigate a fast-changing digital landscape and turn complex business challenges into clear digital priorities. From customer experience and e-commerce to AI adoption, marketing operations and go-to-market planning, we provide the counsel, operating models and practical roadmaps needed to modernize, build trust and drive growth.​

Social and Content

We turn cultural intelligence, audience insight and platform expertise into social-first strategies and content that keep brands active and relevant. From always-on planning, community management to agile production, we create stories designed for how people discover and engage with content today.​

Digital Experiences

We design digital experiences that meet people where they are and move them toward action. Bringing together connection strategy, UX, design, and technology, we create websites, apps, e-commerce, CRM programs, AI-powered tools, and immersive experiences that work seamlessly across the customer journey. .​

Our Work

We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

Our Canada Digital Leadership Team

We're a team that's all about delivering great results, fuelled by a passion for excellence and a dedication to making measurable impact for our clients.

Mitch Bell

SVP, Digital

Kirsty Ballard

VP, Head of Social & Content

Charlotte Macgregor

VP, Connections Strategy

Petra Simpson

SVP, Head of Operations
Connect with the Team
Get in touch to learn more.
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2024 Content Marketing Awards Winner: SuBest Content Marketing Video Series Client: Unilever, Hellmann's Campaign: Plantified

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2024 Content Marketing Awards Winner: Best Use of Original Research ClientL Haleon, Advil Campaign: Head Settings

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2024 Strategy Awards: Silver in Niche Strategy Client: Haleon, Advil Campaign: Head Settings

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2024 CPRS ACE: Best Use of Special Events or Experiential Marketing 2024 CPRS ACE: Best Use of Influencer / Social Media Campaign Client: Unilever, Knorr Campaign: Yummy K's

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2024 Digiday Winner: Best Brand / Influencer Collaboration 2024 Digiday Winner: Best Influencer-Generated Content Client: Unilever, Knorr Campaign: Yummy K's

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2023 Content Marketing Awards: Gold in Sustainable Development Goals Lions - Best Use of Social Media in Content Marketing Client: Unilever, Hellmann's Campaign: The Vegans