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    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

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      Trust Amid Insularity

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    From a crisis of grievance to a crisis of insularity

    The 2026 Edelman Trust Barometer reveals a world, including Canada, retreating towards insularity.

    Amid economic anxiety, geopolitical tension, trade disputes, labour disruptions, and leadership transitions, Canadians are consolidating trust within smaller, familiar circles. This retreat into insularity - a reluctance to trust those who think, vote, or live differently - is emerging as a defining challenge for Canada in 2026.

    Read the 2026 Edelman Trust Barometer for Canada to understand how population divides are reshaping trust, and what leaders can do to respond.

    CANADA REPORTREQUEST A BRIEFING

    73% of Canadians have an insular mindset

    Roughly 7 in 10 Canadians are unwilling or hesitant to trust someone who has different values, facts, problem-solving approaches, or cultural background.

     

    There is global consensus that insularity must be addressed

    The majority believe it is a problem that people in their country distrust those with differences so much that they actively try to make things worse for one another.

    Trust brokering can help bridge divides

    In Canada, all institutions have a mandate to bridge divides and facilitate trust building. My employer is best positioned while government has the highest obligation.

    Trust is Shifting Closer to Home

    As Canadians turn inward, trust concentrates in personal circles signalling a growing challenge for business and institutional leadership.

    EXPLORE THE FINDINGS

     

     

    Trust Brokering: Canada's Path Forward

     

     

    1. Insularity is Reshaping the Operating Environment

    73% of Canadians are hesitant or unwilling to trust someone different from them. Economic anxiety and division are driving Canadians inward — raising the stakes for leaders who depend on collaboration, innovation, and social license.

     

    2. Growth Now Depends on Bridging Divides

    Unmitigated differences stall productivity, weaken leadership credibility, and harden resistance to change. In this environment, business cannot remain neutral, it must actively create conditions for trust.

     

    3. Trust Brokering is a Leadership Capability

    Trust is no longer earned by alignment; it is built by facilitation.​ Leaders must surface shared interests, acknowledge differences openly, and translate across perspectives.

     

    4. The Workplace is Canada's Trust Engine

    Employers are uniquely positioned to scale trust across difference.​ By promoting shared identity, fostering constructive dialogue, and modelling openness, organizations can strengthen cohesion – and performance.

    Explore the findings 

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    Methodology: The 2026 Edelman Trust Barometer is the firm’s 26th annual Trust survey. The research was produced by the Edelman Trust Institute and consists of 30-minute online interviews conducted between October 25 and November 16, 2025. Learn more >

    33,938
    Respondents

    28
    Countries 

    ±1,200
    Respondents/Country

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    Business has a role to play in fixing the crisis of insularity

    Learn how we can help your company bridge the gap.