Health Communications Rooted in Trust and Compassion

We know that health is personal – and communicating it demands empathy, expertise, and precision. With 25 years of experience in Canada, our team blends deep healthcare fluency with bold, insight-led strategies to help clients navigate complexity, build trust, and spark meaningful change. From navigating regulatory frameworks to launching purpose-driven campaigns, we help brands engage patients, providers, policymakers, and the public with authenticity and impact. Our integrated offering spans earned media, influencer, creative, digital, and public affairs to deliver bold, breakthrough campaigns that resonate across channels. ​

What sets us apart? Our independence, our hustle, and our belief that trust drives action. In a healthcare system that is continuously evolving, we understand the powerful role trust plays in shaping perceptions, guiding decisions, and delivering better health outcomes.​

We bring the strategic firepower and human insight to help clients lead with purpose – and make a lasting impact where it matters most.

What We Do

Health & Reputation

We help clients define and share their corporate narratives to build reputation, strengthen leadership, and earn trust. Our counsel is rooted in bespoke strategy grounded in a deep understanding of the evolving healthcare landscape.

Digital Health

We are digital experts in health communications and help our clients identify digital and social media solutions. ​

For clients in this space, we handle a broad range of communication needs including assessing and incorporating components, such as social media strategy, content creation, search engine optimization, digital advertising and web development.

Public & Government Affairs and Health

We develop strategic programs that shape public policy, advance legislative priorities, and manage complex issues. Our team includes former campaign and legislative staff who brings the discipline of political campaigns to every brief, using research, coalition building, media, and grassroots tools to deliver high-impact outcomes in the health sector.

Crisis & Risk Management

We support clients in minimizing risk, navigating issues, and enhancing crisis preparedness. By combining leading practices in both proactive and responsive issues management, we deliver integrated crisis communications strategies that span stakeholder engagement, public affairs, media and government relations, corporate reputation, and digital communications.

Health Tech

We define Health Tech as the integration of innovative technologies into the healthcare ecosystem to help enhance how health is managed and care is delivered. Our team builds tailored communications strategies that support innovation, meet rising consumer expectations, and build trust in emerging technologies – especially in the rapidly evolving landscape of AI in health.

Our Work

We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

Our Team of Experts

Meet the leaders who help our clients navigate the healthcare space with compassion, strategy and precision at the forefront.

Lynn Johnson

Senior Vice President

Stephanie Gawur

Senior Vice President, Health, Public & Government Affairs

Jill Pastirik

Senior Account Director

Ekaterina Viatkina

Senior Account Director

Lucy Hopkins

Account Director

Nicole Herback

Account Director

Alexa Bloom

Account Director

Hailey Mellon

Senior Account Manager

Jaclyn Cossarini

Senior Account Manager
Connect with the Team
Get in touch to learn more.