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Contact UsStart your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
BROWSE CAREERS
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Contact UsThe 2023 Edelman Trust Barometer is the firm’s 23nd annual trust and credibility survey. We fielded this year’s study in 28 countries. In Canada, we had a base sample of 1,500 Canadians. The data for this study was collected between November 1, 2022 – November 28, 2022.
The 2023 Edelman Trust Barometer is the firm’s 23nd annual trust and credibility survey. We fielded this year’s study in 28 countries. In Canada, we had a base sample of 1,500 Canadians. The data for this study was collected between November 1, 2022 – November 28, 2022.
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Canadians’ confidence in their family being better off in five years’ time dropped six per cent last year, to an all-time low of 28 per cent.
Canadians expect business and government to work together for pragmatic solutions which can help bridge gaps and build consensus.
Businesses have a fantastic opportunity to lead on key issues that are important to Canadians, including climate change, income inequality and discrimination. Canadians are looking for more engagement from businesses, not less.
Despite turbulence over the last year, trust in our institutions has been relatively stable, with slight decreases in trust across all institutions since 2022. Trust in NGOs, government, media, and business all sit around the 50% mark.
Only 28% of Canadians say their family will be better off economically in five years’ time, a decrease of six points since last year. Canada ranks in the lower third of countries in the world struggling with low economic optimism.
At a time when no institution is trusted, my employer continues to be a mainstay of trust, sitting at 75% trusted.
