THE CHALLENGE

Our idea was to create a signature piece of intellectual property that measured and tracked Canada’s culture of innovation, including how Canadians approached and valued it in society. The resulting Canada’s Culture of Innovation Index is an original piece of intellectual property with six dimensions: impacting a culture of innovation were identified and measured in a quantitative survey: diversity, collaboration, risk tolerance, creativity, curiosity, and openness to technology, all measured quantitatively against Canada’s core institutions.

STRATEGY & EXECUTION

Our idea was to create a signature piece of intellectual property that measured and tracked Canada’s culture of innovation, including how Canadians approached and valued it in society. The resulting Canada’s Culture of Innovation Index is an original piece of intellectual property with six dimensions: impacting a culture of innovation were identified and measured in a quantitative survey: diversity, collaboration, risk tolerance, creativity, curiosity, and openness to technology, all measured quantitatively against Canada’s core institutions.

THE OUTCOME

At launch, the Index facilitated over 235 million impressions, generated 127 mentions on various media outlets, and 397 engagements. RHF is currently in its second year of the Culture of Innovation Index in partnership with Edelman.