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EDELMAN @ CANNES 2019

Edelman will be in the south of France from 17 June to 21 June for the 2019 Cannes Lions International Festival of Creativity.

This year, we will be joined by world-famous designer Thomas Heatherwick, whose prolific and global work over two decades is characterized by its ingenuity, resulting in some of the most acclaimed designs of our time. Thomas and Richard Edelman will take the main stage to discuss the ground-breaking impact of taking risks, staying ahead of trends, and creating original design in a globalized world. LEARN MORE

Scroll to see what we'll be up to and view some of the great creative work from our teams below.

 

SCHEDULE OF EVENTS

TUESDAY, JUNE 18

Edelman Salon Brunch with Designer, Thomas Heatherwick

Richard Edelman will be joined by Thomas Heatherwick whose prolific and global work over two decades is characterized by its ingenuity, resulting in some of the most acclaimed designs of our time.

Thomas and Richard will discuss the hyper physical revolution taking place in our cities and the need to kill ubiquity with trend-busting and idiosyncratic creativity. 

Edelman and The Wall Street Journal Brand Trust Lunch

William Lewis, CEO of Dow Jones and Publisher of The Wall Street Journal, will moderate a discussion with Richard Edelman as he gives marketers a roadmap to the brand attributes, messages, channels, spokespeople and influencers that help build a trusted brand.

Wednesday, JUNE 19

Edelman and Ad Age Trust in Influencers Lunch

We are hosting an exclusive, panel-style discussion with Ad Age President and Publisher Josh Golden, and Richard Edelman. We’ll reveal to the Cannes Lions audience the exclusive findings from Edelman’s latest report on influencer marketing.

This event will provide an exclusive look into how brands can better navigate the influencer landscape and leverage the right people to carry their message.

Thursday, JUNE 20

'Talk the Work’ with Michelle Hutton, 2019 PR Lions Jury President

On the morning after the PR Lions awards ceremony, Edelman’s Michelle Hutton, 2019 PR Lions Jury President, will be hosting an exclusive session to discuss learnings, key themes and highlights from the jury room, and what made this year’s winners truly stand out.

 

OUR WORK

Amgen & Osteoporosis | BÜBL FASHION

Bronze Lion| Lions Health: Pharma Lions

People usually find out they suffer from osteoporosis when it's too late - after they suffer a significant bone fracture. So, we took the invisible and made it highly visible.

Working in partnership with prominent Canadian fashion designer David Dixon, we created an 18-piece high fashion collection inspired by bubble wrap, the universal symbol for protection.

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Coop | Old Milk

Bronze Lion | PR Lions: Corporate Image, Communication & Reputation, Management

Food waste is a global problem, and Sweden is no exception. If people stopped relying on best-before dates, food waste would decrease significantly. What if we could find a way to remind people to smell and taste the food before throwing it away?

To raise awareness of this growing waste problem, we created Old Milk—a perfume that smells just like milk gone bad. It’s the first scent in the world that people can use as a reference to know when their milk is drinkable or not.

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SONOS | NASDAQ BELL

Bronze Lion | PR Lions: Corporate Image, Communication & Reputation, Management

When it came time for one of the most monumental moments for the company – getting listed on the Nasdaq Stock Exchange – we wanted to use it as an opportunity to show the world Sonos' unwavering commitment to sonic culture.

We knew we needed to go public in a way that would break through the traditional financial outlets, capture the attention of mass consumer media and truly impact the culture.

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TACO BELL | BIG BELL

Shortlisted | Digital Craft Lions: Music / Sound Design; Shortlisted | Brand Experience & Activation Lions: Guerilla Marketing & Stunts

London had become a city without a bell, due to major construction conservation efforts on Big Ben, the city’s iconic clocktower.

Taco Bell seized the moment to give back to Londoners a sound they’d been longing for, offering the perfect opportunity to raise awareness of new Taco Bell restaurants opening in London.

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HAWAII VISITORS & CONVENTION BUREAU | WORK FROM HAWAII: A RESIDENCY PROGRAM

Shortlisted | PR Lions & Direct Lions: Single-Market Campaign

In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers were taking fewer vacations overall, with less than 50 percent of them using up their available vacation time.

The Hawaii Visitors & Convention Bureau needed a way to convince New Yorkers to leave the office and make Hawaii top-of-mind for their next vacation destination.

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ASICS | BLACKOUT TRACK

Shortlisted | PR LIONS: LAUNCH/RELAUNCH

The ASICS GEL-KAYANO 25 is a running shoe so advanced, the only thing holding runners back is their minds. While wearable fitness trackers, music and scenery pamper the mind, inadvertently making the body more injury prone, ASICS believes in strengthening it.

What if we could find a way to highlight this to the running world, making them look at their mind as a runner’s muscle and putting our shoe at the center of the conversation?

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LinkedIn

#HearItFromMe
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KFC

KFC Firelog
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Edgewell Personal Care

Playtex Xtra
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