Cannes Lions, 22-26 June

Discover an Earned-First Mindset at Edelman House

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In a week built on creativity, the brands that win are the ones people believe

Edelman House is where that conversation happens - bringing together CMOs, creators, media leaders and changemakers to explore how an earned-first approach drives real business results.

From the latest insights in the 2026 Trust Barometer: Trust and Brands to the evolving role of AI, creators and culture, we’ll unpack what it takes to build brands that people choose, trust and act on.

 

Earned Flywheel. Sed vestibulum mi sit amet diam ultrices

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Brand Trust Block. Morbi tempor risus scelerisque eros posuere

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Edelman House

61 Bd de la Croisette,
06400 Cannes,
France.