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Business Marketing
Edelman Business Marketing is focused on driving reputation, business demand and revenue growth for B2B clients through integrated communications programs.
Report
2024 Edelman - LinkedIn B2B Thought Leadership Impact Report
February 28, 2024
Times are tough for B2B marketers....
Keep Reading
Report
2024 Edelman - LinkedIn B2B Thought Leadership Impact Report
February 28, 2024
Times are tough for B2B marketers....
Keep Reading
Edelman Business Marketing is focused on driving reputation, business demand and revenue growth for B2B clients through integrated communications programs.
Leveraging a unique blend of public relations, digital marketing, advertising, media buying and demand generation, our strategic approach helps brands cut through the noise of today’s buying experience and deliver targeted messages that influence buyers in the right places, at the right time.
With a dedicated team of nearly 100 B2B specialists across the globe, we support clients in industries such as aerospace & defense, energy, enterprise technology, financial services, food and beverage, healthcare, manufacturing, and transportation, among others.
We help B2B brands
Target key audiences using data-driven research and analysis.
Create compelling content for strong thought leadership programs.
Engage verified buyers at critical touchpoints of the customer journey.
Optimize marketing technology stacks for specific strategy needs.
We blend the art and science of creative communications and digital marketing to generate ROI through personalized content, targeted thought leadership strategies and marketing technology.
Joe Kingsbury, Global Chair
FEATURED VIDEO
B2B Success: Leveraging Thought Leadership in Challenging Markets
Tusar Barik, Senior Director of Marketing at LinkedIn Marketing Solutions, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to explore how thought leadership can drive demand, increase brand attractiveness, and fuel business growth in today's competitive B2B landscape.
Edelman–LinkedIn B2B Thought Leadership Impact Report
Edelman and LinkedIn have collaborated on an annual study to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.
Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say they are not actively seeking goods or services.
Previous Edelman–LinkedIn B2B Thought Leadership Impact Reports
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Insights & Media Coverage
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Podcast
The Trustmakers: Siemens' Lynette Jackson on Moving Content Beyond Relevance Toward Value
Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.
2022 Killer Content Awards: Nurture Campaign
2020 Best Multichannel Campaign: Gold
2020 B2B Large Agency of the Year: Gold
Leadership
Edelman Business Marketing is supported by a dynamic leadership team with proven experience in full-service business marketing and communications programs. Global leadership includes:
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