Edelman Business Marketing is focused on driving reputation and generating business demand and revenue growth for B2B clients through integrated communications programs.
Leveraging a unique blend of public relations, digital marketing, advertising, media buying and demand generation, our strategic approach helps brands cut through the noise of today’s buying experience and deliver targeted messages that influence buyers in the right places, at the right time.
We help B2B brands
Target key audiences using data-driven research and analysis.
Create compelling content for strong thought leadership programs.
Engage verified buyers at critical touchpoints of the customer journey.
Optimize marketing technology stacks for specific strategy needs.
With a dedicated team of nearly 100 B2B specialists across the globe, our team supports clients in industries such as aerospace & defense, energy, enterprise technology, financial services, food and beverage, healthcare, manufacturing, and transportation, among others.
We blend the art and science of creative communications and digital marketing to generate ROI through personalized content, targeted thought leadership strategies and marketing technology.
Joe Kingsbury, Global Chair, Edelman Business Marketing
Edelman Business Marketing is supported by a dynamic leadership team with proven experience in full-service business marketing and communications programs. Global leadership includes:
Joe Kingsbury is Global Chair of Edelman Business Marketing, the unit of Edelman which specializes in integrated communications strategies and programming to engage business-to-business stakeholders.
With expertise in corporate and B2B communications, content marketing, martech and demand generation, he leads Edelman’s network of B2B marketers to help clients generate thought leadership, create competitive differentiation and drive targeted audience engagement that supports business outcomes.
Joe has led client engagements for a wide range of brands across enterprise technology, energy, banking and professional services sectors including IBM, Shell, Citi, PwC, Samsung Group and Mitsubishi Heavy Industries.
In partnership with LinkedIn, he leads the development of Edelman’s annual B2B Thought Leadership Impact Study, an industry-leading research report analyzing how communications and marketing influence purchasing behaviors throughout the customer journey. Under his leadership, Edelman Business Marketing earned 2020 Large B2B Agency of the Year honors from the Association of National Advertisers.
Joe previously led Edelman's Corporate and B2B Digital practice based in New York. Prior to Edelman, he was head of Text 100’s North America social media practice. He holds a B.A. in government from Colby College.
David Whiting is the Global Head of Operations for Edelman Business Marketing, overseeing operations across regions including the United States, Canada & Latin America, Asia Pacific, and Europe, Middle East, and Africa.
A seasoned communications and marketing professional, David has extensive experience advising C-suite executives, marketers and communicators in building integrated programs combining the best of public relations, advertising, marketing, and demand generation tactics to drive measurable business growth.
In his current role, David is responsible for the operational effectiveness of EBM’s global network of communications and marketing strategists, content creators, and research experts dedicated to powerful storytelling for the firm's diverse set of clients.
Previously, David led EBM’s U.S. East Region and was a Global Client Leader for one of the world’s largest and most diverse industrial companies. David also has deep experience in international government policy initiatives and U.S. political campaigns.
David earned his bachelor’s degree in American studies from Wesleyan University.
Ben Laws manages the agency’s B2B work with a range of its clients, from startups to multinationals. He has led numerous integrated communications and marketing programs focused on strengthening corporate reputation, driving direct business results and managing critical organizational moments.
Ben has extensive experience shaping an organization’s stories starting by developing research-driven insights, shaping them into creative- and thought leadership- driven platforms, then tailoring content to highly-specific stakeholders. He orchestrates deploying that work via multi-channel campaigns that are built for measuring reputational and business results.
Prior to Edelman, Ben worked with strategic communications firm, Capstrat, a Ketchum agency. He also worked on several political campaigns, including a stint as the field director of a statewide race in North Carolina during the 2004 election. He is a graduate of the University of North Carolina.
Andrew is an experienced marketing and communications leader, delivering high impact campaigns which build brands, change perceptions and drive demand. This has included developing creative, integrated programmes which have boosted engagement and performance, tripled conversion and increased sales and margin.
His experience includes audience insights and market research, web, digital and social, thought leadership, executive communications, B2B content and demand generation, as well as partner and sales enablement, crisis management, employee engagement and earned media.
Andrew has worked across a range of industries including technology, energy, engineering and professional services for some of the world's most recognisable business brands as well as for emerging, fast-growth companies.
Nick is a solutions oriented strategic thinker with a knack for making sense of complex business and marketing challenges. He has a proven track record of meeting or exceeding his clients' expectations by delivering on quantifiable business and sales goals . His experience ranges across multiple sectors, including financial services, health, automotive, technology, agriculture, logistics, and oil & gas, to name a few.
A big picture thinker and champion of integration, Nick understands where content and the ever-growing pallet of media and social tactics come together to deliver meaningful customer-centric experiences. Working across marketing, sales and communications, Nick helps his clients knock down the silos caused by the limitations of yesterdays technology, aligning energy and effort towards a common goal while uncovering cost efficiencies.
As the lead for Edelman’s Canadian business marketing team, Nick’s goal from day one has been to build a practice whose sole focus and interest is B2B marketing. Deploying a creative and content approach that acknowledges that B2B buying cycles are lengthy and require a different methodology than that of a consumer campaign, while also ensuring media buying practices are aligned to reaching those top sales prospects.
Hannah Buzicky is the Senior Vice President, Global Development Manager for Edelman Business Marketing. In the role she works closely with global and regional leadership to enable the development of cross-functional, integrated client strategies.
Hannah has more than ten years of experience in global B2B marketing and communications and leads or has led large, integrated client assignments for American Express, Ball Corporation, Mitsubishi Heavy Industries and more. She has also served as the Director of Operations for Edelman New York’s Corporate team.
Prior to joining Edelman, Hannah spent three years with Ogilvy Public Relations on the Public Affairs team in Beijing, China, working with B2B multinationals and think tanks. She also has experience living and working in Japan and the United Kingdom. She is a graduate of Kenyon College and the recipient of a Princeton in Asia fellowship.
Edelman – LinkedIn B2B Thought Leadership Study
How we can partner with you
Our Business Marketing team will meet you where you are on your journey, working together to power change from the inside out.