We focus on two things: trust & culture

We build trust by working with trusted influencers – using our state of the art vetting capabilities and developing deep relationships with the creators we patron. Data is our friend and helps us deliver dependable results every time.

Culture is always evolving, always changing, and we know that cultural fluency is imperative for your influencer campaigns to be successful. We’re in constant dialogue with influencers themselves, highly online and we use our tools like Gen Z Lab, Longevity Lab and Keeping Current to ensure we’re working at the speed of culture.

When brands are a reflection of their influencers and influencers are a reflection of their brands, we know that we’re going to make an impact at scale.

 

Our Expertise

Brand Safety Trust & Reputation

We employ advanced vetting, our Crisis & Risk team, our dedicated Business Affairs, EGA and specialized AI tools to ensure every influencer we suggest is a trusted, brand-safe partner.

Connection to Culture and Community

With programs like Influencer Inside, the Gen Z lab, the Longevity Lab, UEG Sports Lab, The Current and more, we have endless centers of excellent to ensure your brand is moving at the speed of culture.

Influencer and Celebrity Activation

From first post to the Met Gala, we have trained teams that can handle the entire lifecycle of an influencer’s career, through 360 brand activations. We are also platform agnostic and talent agnostic, able to work with literally any influencer on the planet. Our team has nearly one thousand years of experience collectively.

Social First
Content Production

Our Creator Bench can make custom content for brand-owned social that’s steeped in best practices and trends on each platform – whether that’s long form video, trending posts or whitepapers.

Award Winning Content & Strategy

Our Influencer work has won Cannes Lions, Shorty Awards, Webbys and more. We have a data driven approach to reporting, ensuring ROI on every post.

Strategic Partnerships & Tech Stack

Our DXI team & bespoke tech stack allow us to measure everything from reach to Brand Lift and our ongoing partnership development helps us tackle evolutions of the creator economy.

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Podcast

Colin & Samir on TrustMakers

YouTubers Colin and Samir join TrustMakers to discuss what it takes to run a creator business in 2024.

Our Work

We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.

Our Global Leads

Sara Rezaee,

NAM Lead

Fiona Hughes

EMEA Lead

Alyssa Soh

APAC Lead

Camila Pachon

LATAM Lead

Brooks Miller

Global Go To Market
Connect with Us
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