In today’s environment, effective engagement with multiple and specialized audiences is crucial to establishing a strong brand and corporate proposition. At BioScience Communications, we have developed proprietary methods and effective strategies to engage influencers across the stakeholder spectrum, including global opinion leaders, patient and caregiver audiences and professional and consumer third-party organizations.
Stakeholder engagement is an important aspect of any strong, integrated communication plan. Identification and assessment of key stakeholders and opinion leaders is a central BioScience Communications specialty and the foundation of successful engagement strategies. Our proprietary expert assessment tool, expert optix, uses a set of eight assessment dimensions to generate data-backed, 360° influencer snapshots that allow clients to identify experts based on clients’ specific, customizable, engagement needs. expert optix employs an integrated and holistic approach to assessing experts through both quantitative and qualitative assessment, incorporating dimensions such as sentiment and social media visibility into expert profiles. And it presents it all in a visually compelling, at-a-glance infographic.