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- Africa (EN)
- Australia (EN)
- Belgium (EN)
- Brasil (PT)
- Canada (EN)
- Canada (FR)
- China (CN)
- France (FR)
- Germany (DE)
- Germany (EN)
- Hong Kong, China (EN)
- India (EN)
- Indonesia (EN)
- Ireland (EN)
- Italy (IT)
- Italy (EN)
- Japan (JP)
- Korea (KR)
- Latin America (ES)
- Malaysia (EN)
- Middle East (EN)
- Netherlands (EN)
- Spain (ES)
- UK (EN)
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Traditional SEO Is No Longer Enough
As platforms like ChatGPT, Perplexity and Copilot become the default discovery tools, brands need a new playbook.
LLMs deliver opinions, not lists. If you’re not top-of-mind, you’re out of view
Up to 90% of brand visibility can be driven by earned media, not paid or owned
Outdated or inaccurate mentions are echoed by AI unless actively corrected
Generative Engine Optimization (GEO) is the strategy you need to ensure your brand is surfaced, cited, and trusted in AI-generated answers.
GEOsight: Your Strategic Advantage in AI Search
Edelman GEOsight combines cutting-edge AI analysis with communications and media expertise to make sure your brand appears when and how it should.
- See inside the AI black box: Understand what LLMs are saying about your brand, and why.
- Increase your share of answers: Elevate your brand with earned media placement and owned content optimized to influence LLMs.
- Protect your reputation: Prevent misrepresentation with strategies that drive accurate, trusted brand narratives across multiple specialties.
Earn Trust and Shape the Narrative
GEO success requires a strategic cross-functional approach. No other agency brings together AI expertise, trust strategy, and global earned media and communications leadership like Edelman.
Why leading brands trust GEOsight
Deep AI expertise
Robust measurement and reporting & proprietary frameworks to decode LLM behavior
Trusted earned heritage
Market and sector specialists in reputation-driven communications.
Multi-discipline teams
To drive AI visibility through aligned SEO, social, creator, editorial and PR strategies.
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We don't just help you measure where you rank, we help you shape the narrative.
Your Partner from Research to Deployment
Our GEOsight offering is highly tailored to every client’s brands and business objectives. We’ll help you identify the challenges and opportunities to prioritize and develop your playbook for success
Baseline Insights
Audit how your brand appears across major LLMs including visibility, sentiment, citations, and keyword associations.
Strategic Content Planning
Build an earned and owned media plan tailored to generative engines: structured, sourced, and optimized for AI uptake.
Cross-Channel Execution
Deploy campaigns across earned media, owned platforms, and influencer networks to shape AI interpretation.
Impact Analysis
Measure improvement in visibility and sentiment within AI tools. Quantify strategic PR value in the new digital frontier.
See how GEOsight could help you take control of your brand visibility.
Discover how AI is revolutionizing market research and empowering communicators to understand, test, and adapt strategies at the pace of modern culture. Join experts from Edelman and OpenAI as they unpack the future of intelligence in an AI-driven world.
Still have questions about Archie AI Personas?
Explore our FAQs below to learn how they deliver faster, deeper audience insight.
Accuracy will always vary depending on the available training data. Conducting synthetic research with AI personas should always be done as a supplement to other research methodologies and human validation is critical. But when you need directional guidance quickly, AI personas can provide high-quality insights when there isn’t time to run a new focus group.
A key benefit of AI Personas is the ability to simulate even the most niche of stakeholder groups, as long as there is reliable data to train them on. At Edelman we’ve built models to help clients communicate to industry media, general population demographics and professional groups. We’ve also developed highly specialized personas based on historical behaviors, purchase habits, and trust indicators.
Yes, this is a key use case for AI personas. When you need to test messaging and creative for a product launch or announcement that is embargoed, conducting synthetic research is a great way to predict responses without sharing confidential information. Our AI models are hosted on Edelman’s secure enterprise platform to ensure confidential data is kept safe.
Training a new AI Persona can take a few weeks, depending on the data that is being used and the level of configuration needed. But once these personas have been created they can be used to turn around insights in a matter of minutes, giving you access to real-time analysis and message testing whenever you need it.
Let’s Talk
See Archie AI Personas in action. Request your demo today — and understand your audiences before you speak to them.
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