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Contact UsGCC Advisory Services
Helping Global Capability Centers in India define their narrative, build visibility, and shape reputation.
What is Edelman GCC Advisory Services?
Edelman GCC Advisory Services is a data- and insights-driven strategy and execution offering designed for Global Capability Centers in India.
The programme integrates perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement, all geared toward helping GCCs build relevance, trust, and reputation in a competitive market.
These services are built to create multiple communication touchpoints, helping GCCs define their India story, attract the right talent, and align internal and external narratives. Ultimately, the offering is designed to elevate GCCs from support roles to global leadership positions, with India at the center of their innovation agenda.
Why it matters
India is home to over 1,700 Global Capability Centers, employing more than 1.9 million professionals. By 2030, this number is expected to exceed 2,100, creating more than 360,000 new jobs across sectors like fintech, biotech, retail, mobility, telecom, and energy.
As the ecosystem matures, reputation is becoming a key differentiator. GCCs are no longer just execution arms. They are expected to lead with innovation, identity, and influence.
Edelman’s GCC Advisory Services supports this shift by helping centers create strong value propositions, build employer brands that stand out, and strengthen credibility across stakeholder ecosystems. The goal is to help GCCs evolve from operational hubs to strategic drivers of global innovation and leadership.
Our Experience
Edelman has delivered similar programmes for GCCs across fintech, biotech, energy, mobility, telecom, and retail. These engagements have helped centres clarify their story, elevate leadership visibility, and build trust as purpose-driven contributors to global innovation mandates.
What We Deliver
Workplace Advisory
Planning, onboarding, internal communications, employee engagement, and leadership alignment to strengthen internal culture and connection
Insight and Diagnostics
Audits to assess how the centre is perceived by talent, media, and the broader market
Narrative and Positioning
Development of India-specific messaging frameworks, brand storytelling, and identity systems
Leadership Amplification
Executive visibility programmes including speaker platforms, profiling, and digital presence
Employer Brand and Talent Marketing
Advocacy and hiring campaigns tailored to engage engineering and innovation talent
Stakeholder Outreach and Public Affairs
Ecosystem mapping, policy engagement, and university or campus initiatives
Download Proven Strategies
Explore real-world case studies of leading GCCs that have thrived in India — and learn how they leveraged brand, talent, and policy strategies to scale faster and smarter.