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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty. KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedLatin America Electoral Report: July 2026The New Business of ImpactImpact no longer sits at the edge of business. As companies become more intentional about defining impact and deciding where it should influence decisions, leaders are rethinking how the work is led across the enterprise.KEEP READING
Colombia 2026–2030 Presidential Elections Results, Challenges, and First 100 DaysColombia has elected a new president for a single four-year term, as reelection is constitutionally prohibited. This year’s electoral cycle unfolded in three main stages: legislative elections and inter-party primaries in March, the first presidential round in May, and the runoff election in June.KEEP READING
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Edelman India Launches GCC Advisory Services
September 1, 2025
Cross-functional expertise to help GCCs attract top talent and strengthen reputation...
As Edelman’s research institute and learning laboratory for trust, we publish data-driven insights around trust that inform leadership, strategy, policy and sustained action across institutions.