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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedIn an Insular World, Trust Is Earned — and Expanded — Through CreatorsThe 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.KEEP READING
A Visit to Halas HallEdelman is working with the Chicago Bears on their quest for a new stadium. CEO Richard Edelman reflects on his visit with club President and CEO Kevin Warren at Halas Hall, the team headquarters named for team founder George Halas.KEEP READING
WPP Makes PR the Supporting CastWPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications.KEEP READING
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Edelman India Launches GCC Advisory Services
September 1, 2025
Cross-functional expertise to help GCCs attract top talent and strengthen reputation...
As Edelman’s research institute and learning laboratory for trust, we publish data-driven insights around trust that inform leadership, strategy, policy and sustained action across institutions.