Global (EN)
GlobeSimple
Global
GlobeSimple
Global

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Why Cannes Lions 2025 Left Me Wanting More Reputational pitfalls in the age of artificial intelligence In this article, Chris Musgrave (IP & Media Lawyer at Freeths LLP) and Henry Cunnington (Associate Director, Crisis & Risk at Edelman) take a look at the areas where reputational risks are crystallising and where they are likely to arise as businesses seek to take advantage of the benefits GenAI brings. KEEP READING Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Explore All Insights
Global (EN)
GlobeSimple
India
GlobeSimple
India

Start your journey with Edelman India

Looking for work that matters? Explore careers at Edelman India and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman India can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Why Cannes Lions 2025 Left Me Wanting More Reputational pitfalls in the age of artificial intelligence In this article, Chris Musgrave (IP & Media Lawyer at Freeths LLP) and Henry Cunnington (Associate Director, Crisis & Risk at Edelman) take a look at the areas where reputational risks are crystallising and where they are likely to arise as businesses seek to take advantage of the benefits GenAI brings. KEEP READING Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

FEATURED WORK

PepsiCo India
Read More

Under Armour

Earning Fans, Followers, Fortune And Fame In 48 Hours
Read More

KFC

Be The Best Meal In Town
Read More
SEE ALL OUR WORK
REPORT

2025 Edelman-LinkedIn B2B Thought Leadership Impact Report

In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”.
Research

EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST IN TECHNLOGY IN APAC

While product innovation and competence have powered Tech’s high trust levels in years’ past, our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.