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Global

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25 Years of Trust
Featured Trust as the drumbeat of technological hope Trust as the drumbeat of technological hope I'm sure my wife and I were not alone on the iPlayer watching Ezra Collective at Glastonbury, wishing we were there. KEEP READING Creators are now pivotal in the Golden Age of Earned Generative AI is ushering in the Golden Age of Earned, where trusted media and creator content drive discovery and influence. KEEP READING Why a Little Healthy Scepticism Might Be the Best Medicine In an era of medical breakthroughs, digital health tools, and real-time updates from global health authorities, you’d think we’d be feeling more secure about our health than ever. Yet the 2025 Edelman Trust Barometer Special Report: Trust and Health reveals a paradox - while access to health information has never been easier, trust in the sources providing it is increasingly fractured. KEEP READING Explore All Insights
Global (EN)
GlobeSimple
India
GlobeSimple
India

Start your journey with Edelman India

Looking for work that matters? Explore careers at Edelman India and join a global team committed to shaping conversations, building trust, and driving change.

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Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman India can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Trust as the drumbeat of technological hope Trust as the drumbeat of technological hope I'm sure my wife and I were not alone on the iPlayer watching Ezra Collective at Glastonbury, wishing we were there. KEEP READING Creators are now pivotal in the Golden Age of Earned Generative AI is ushering in the Golden Age of Earned, where trusted media and creator content drive discovery and influence. KEEP READING Why a Little Healthy Scepticism Might Be the Best Medicine In an era of medical breakthroughs, digital health tools, and real-time updates from global health authorities, you’d think we’d be feeling more secure about our health than ever. Yet the 2025 Edelman Trust Barometer Special Report: Trust and Health reveals a paradox - while access to health information has never been easier, trust in the sources providing it is increasingly fractured. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

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REPORT

2025 Edelman-LinkedIn B2B Thought Leadership Impact Report

In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”.
Research

EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST IN TECHNLOGY IN APAC

While product innovation and competence have powered Tech’s high trust levels in years’ past, our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.