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GlobeSimple
Global

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25 Years of Trust
Featured It’s Not Cheating. It’s Co-Authorship. The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted.  KEEP READING How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. KEEP READING Explore All Insights
Global (EN)
GlobeSimple
India
GlobeSimple
India

Start your journey with Edelman India

Looking for work that matters? Explore careers at Edelman India and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman India can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured It’s Not Cheating. It’s Co-Authorship. The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted.  KEEP READING How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

FEATURED WORK

PepsiCo India
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Under Armour

Earning Fans, Followers, Fortune And Fame In 48 Hours
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SEE ALL OUR WORK
REPORT

2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.
Research

EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST IN TECHNLOGY IN APAC

While product innovation and competence have powered Tech’s high trust levels in years’ past, our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.