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25 Years of Trust
Featured Winter Break Reading List I worked on the 2026 Edelman Trust Barometer over the break. You will see my trust essay next Monday along with the very profound data. But I took advantage of the holidays to read three important books. Here is a summary of what I learned. KEEP READING Inside Edelman: Meet our U.S. Culture Champions – Janae Holloway In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING The Year the Agencies Died 2025 will be remembered as a difficult year for the communications sector. The IPG Omnicom merger created the largest firm in the world but will require between 10-15,000 redundancies. Dentsu is selling its international holdings. WPP share price has plummeted by 50 percent, leaving the company valuation at one-third of annual revenue. KEEP READING Explore All Insights
Global (Korean)

  • 에델만코리아와 함께 여정을 시작하세요

    에델만코리아에서의 커리어를 탐색해보세요

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    문의하기

    에델만코리아가 귀사와 어떻게 협력할 수 있을지 문의주세요

     

     문의하기

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Winter Break Reading List I worked on the 2026 Edelman Trust Barometer over the break. You will see my trust essay next Monday along with the very profound data. But I took advantage of the holidays to read three important books. Here is a summary of what I learned. KEEP READING Inside Edelman: Meet our U.S. Culture Champions – Janae Holloway In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING The Year the Agencies Died 2025 will be remembered as a difficult year for the communications sector. The IPG Omnicom merger created the largest firm in the world but will require between 10-15,000 redundancies. Dentsu is selling its international holdings. WPP share price has plummeted by 50 percent, leaving the company valuation at one-third of annual revenue. KEEP READING Explore All Insights

    신뢰에 대한 세계 최고 연구는 2026년에 신뢰를 형성하는 요인을 밝힐 것입니다. 1월에 발표됩니다.

    가입

    .

    REPORT

    2025 Edelman Trust Barometer 스페셜리포트: 브랜드 신뢰, ‘우리’에서 ‘나’로

    Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.
    25 YEARS OF TRUST

    Edelman Trust Barometer

    Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

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