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Why the Longevity Lab?
We are the global source on how to find, engage, and deliver successful commercial relationships and marketing efforts that win the loyalty and economic stakes of this generation. With over 20 years of analyzing trust, we offer insights into generational influence, ensuring your brand resonates with the 55+ demographic.
The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers.
$15 Trillion
Projected spending by the 55+ demographic by 2030.
50%
Share of global spend by those aged 50+
90%
Percentage willing to make lifestyle changes for sustainability
Longevity Lab Offerings
Inspiration Sessions
Deliver engaging sessions at large events.
Team Presentations
Present insights directly from the 55+ audience.
Workshops
Tailored multi-day sessions.
Focus Groups
Face-to-face sessions with bespoke groups.
Embedded Counsel
Regular strategic input from 55+ experts.
Topical Expertise
Recommendations for influencers and speakers.
Qualitative Surveys
Gather insights through surveys.
Consumer Insights
Create bespoke surveys for critical data.
Intergenerational Immersion
Explore interconnected influence of Gen Z and Boomers.
Meet Our Team
Jackie Cooper
Chief Brand Officer, Founder of Gen Z and Longevity Lab
Fiorella Passoni
Chief Communication Officer, GM Milan Office
Jen Meehan
COO of Longevity Lab
Courtney Miller
Senior Strategist, Longevity Lab
Prof. Nic Palmarini
Director of NICA, Co-Founder of Longevity Lab
