Brings 15 Years of Experience Working Across the Middle East, United Kingdom and Australia
Edelman, the world’s largest public relations firm, today announced the appointment of Nicola McAlpine as general manager for the United Arab Emirates (UAE).
McAlpine will lead a team of over 70 staff across Edelman’s offices in Abu Dhabi and Dubai, and will play a key role in planning and supporting its expansion in the Middle East.
McAlpine has 15 years of experience in corporate communications, stakeholder engagement and reputation management across the Middle East, United Kingdom and her native Australia.
Since joining the Edelman UAE team as a director and Global Client Relationship Manager (GCRM) in 2011, McAlpine has been an integral part of the UAE management team that delivered significant growth, and has led strategic communications programs for a range of major government-related organizations and multinational businesses.
McAlpine joined Edelman UAE from Etihad Airways, the national airline of the UAE, where she was an international communications manager. Prior to moving to the UAE, McAlpine was located at Edelman’s Melbourne office, where she spent five years working across a range of corporate clients in the finance, energy and transportation sectors.
McAlpine will also sit on Edelman’s South Asia, Middle East & Africa (SAMEA) management council which covers a region that includes 11 Edelman offices with close to 400 staff, as well as 33 affiliates and partners.
Robert Holdheim, CEO of Edelman SAMEA, said: “It is particularly satisfying to me that we were able to identify a candidate among our best and brightest within the Edelman matrix and in particular, someone who has been integral to some of the best work we do for our clients. Nicola’s commitment to Edelman, her successful stint as a Global Client Relationship Manager and her knowledge of the firm and the UAE market will stand her in good stead.”
McAlpine said: “With an exceptional multi-skilled and multi-cultural team, a diverse and exciting client base and a new phase of growth both here and across the wider SAMEA region I am delighted to be taking on the role at this time.”
About Edelman Asia Pacific, Middle East & Africa
Edelman Asia Pacific, Middle East & Africa (APACMEA) helps clients understand and be understood in the biggest, most diverse and fastest-growing region on earth. Edelman was named The Holmes Report’s 2012 Asia Pacific, 2012 India and 2013 Middle East Consultancy of the Year, and Campaign Asia-Pacific’s 2012 Greater China PR, 2013 South Asia PR and 2013 Indonesia Digital Agency of the Year. We have 1,300 staff members in 26 offices across 13 countries with practice expertise in corporate communications, public affairs, stakeholder engagement, corporate social responsibility, sustainability and B-to-B and B-to-C brand marketing, and specialty expertise in strategic planning and creative execution, content marketing, research, social media, digital and traditional media relations.
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