Impactful creative work for eBay, Degree, and Vaseline landed the agency on the list.
FEBRUARY 1, 2023 (New York, NY) - Edelman New York has been recognized as one of the ‘best and bravest agencies on the planet’ by Contagious Magazine for its 2023 Contagious Pioneers List. As the only non-ad agency to make the list, this accolade reflects the power and impact of Earned Creative – Edleman's unique approach to developing surprising and purposeful creative that drives action and creates lasting cultural movements.
According to Contagious this annual round-up celebrates agencies that consistently set the standard for innovation and creative excellence in marketing. Contagious editor Chloe Markowicz remarked, “Being named a Contagious Pioneer signifies that an agency has truly reached the pinnacle of creative excellence... Edelman stands out for being the sole PR firm amongst a catalogue of creative agencies, proving that effective, groundbreaking communications can come from any discipline.”
Pioneer agencies are selected through a rigorous analysis of the work featured on Contagious’ online intelligence tool, Contagious IQ. Amongst the work covered by Contagious in 2022 includes Edelman-led creative campaigns like eBay’s Wear ‘Em Out Store, an experiential storefront that offered sneaker heads covetable kicks at a discount but only if they wore them out of the store, Degree’s Dear Fitness Industry, an OOH effort that aimed to create employment for diverse and disabled trainers and coaches, and Vaseline’s See My Skin, a searchable database designed to search conditions on skin of color.