Edelman, a leading global communications marketing firm, today announced the hiring of Juliette van der Burgt as director and head of its Singapore consumer marketing business. Van der Burgt brings 12 years of advertising, strategic planning, digital marketing and corporate brand expertise to the agency. Prior to joining Edelman, she was global business director for Qatar Airways at Grey Group in Singapore.
“Juliette’s experience driving global, regional and local integrated campaigns for major brands advances our vision to become the global lead communications marketing agency for our clients,” said Amanda Goh, CEO of Edelman Singapore. “Juliette joins our strong digital, creative, research and analytic teams, elevating our integrated digital brand offering.”
Van der Burgt began her career as communications manager for Mn Services, the largest pension administrators and asset managers in the Netherlands. Following that, she was an account manager and planner at ARA\TBWA. There she focused on channel activation for Heineken, FrieslandCampina and other major multi-market FMCG brands, as well as production projects and integrated campaigns for TNT, Mazars, Aruba Tourism Authority, Lexus and Tigerair. She also spent nearly a year with TBWA\CHIAT\DAY in Los Angeles creating a global strategy for Mars.
Van der Burgt has lived in Singapore for the past three years. She studied at universities in Rotterdam and Amsterdam and was a lecturer at the Inholland University of Applied Sciences, where she taught advertising and marketing communications strategy.
About Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2012 and 2013 South Asia PR, 2013 Indonesia Digital and 2014 Australia/New Zealand PR Agency of the Year; Marketing Magazine’s 2014 Singapore PR Agency of the Year; and PRWeek’s 2015 Japan/Korea PR Consultancy of the Year. In 2013, Edelman was awarded 17PR’s Top Employer in China and one of the Great Place to Work Institute’s Best Companies to Work For in India.