Edelman took home four awards and three honorable mentions for the firm’s client work at the PRWeek U.S. Awards, held in New York City on March 7. Additionally, the firm’s sister agency Zeno was honored as Mid-Size PR Agency of the Year for the third year in a row.
Among the Edelman winners:
- Global Campaign of the Year: Edelman and Starbucks: Global Month of Service – Storytelling from the Bottom Up
- Investor/Financial Communications Campaign of the Year: Edelman and Hillshire Brands: Taking the Mystery out of “MeatCo”: Sara Lee’s 120-Day Transformation into The Hillshire Brands Company
- Cause-Related Campaign of the Year: MATTER and Citi: Citi Every Step of the Way
- Promotional Event of the Year: Edelman and Church & Dwight/Trojan Vibrations: “Getcha Vibes Here!” Trojan Vibrations Takes Pleasure Out of the Bedroom and Into the Streets of New York
The firm was also awarded honorable mentions in the following categories:
- Healthcare Campaign of the Year: Edelman and American Heart Association’s Go Red For Women: How “Just a Little Heart Attack” Makes Big Impact on Women’s Lives
- Product Brand Development Campaign of the Year: Edelman and Church & Dwight/Trojan Vibrations: “Getcha Vibes Here!”
- Corporate Branding Campaign of the Year: Edelman and Juniper Networks: From Data Center to Device: Establishing Juniper Networks as a Mobile Security Authority