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Dan started Daniel J. Edelman, Inc. with four people in the Merchandise Mart in Chicago. He invented the media tour while at the Toni Home Permanent Company in 1948.
Inside Edelman: Hispanic Heritage Month – Bernardo Gomez and Luna Echeverria
For this special Hispanic Heritage Month edition of Inside Edelman, we profiled members of our community to highlight their unique experiences and point of view as they reflect on what it means to be Hispanic/Latino/a/e/x within the firm and beyond.
Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
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About Edelman
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Founder’s Day and the Family Business Journey
Dan started Daniel J. Edelman, Inc. with four people in the Merchandise Mart in Chicago. He invented the media tour while at the Toni Home Permanent Company in 1948.
Inside Edelman: Hispanic Heritage Month – Bernardo Gomez and Luna Echeverria
For this special Hispanic Heritage Month edition of Inside Edelman, we profiled members of our community to highlight their unique experiences and point of view as they reflect on what it means to be Hispanic/Latino/a/e/x within the firm and beyond.
Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
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Warren Fernandez Named CEO of Edelman’s Asia Pacific Region
Pharrell Williams and Edelman Launch Mighty Dream, A Creative Advocacy Agency
Edelman Launches Edelman Smithfield Globally to Focus on the Financial Markets and Strategic Situations
Radina Russell Joins Edelman to Lead Atlanta Market and Bolster Financial Communications Team
2022 Cannes Lions Festival: Edelman Wins Gold in SDG Lions and is jointly named Independent Agency of the Year in the Good Track
Edelman Launches Global Gen Z Lab
Edelman announces new leadership roles for Margot Edelman and Jordan Rittenberry
Richard Edelman Inducted to The American Advertising Federation Hall of Fame
Edelman Appoints New Creative & Strategic Leadership in the U.S.
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