People - Carol Potter

Carol Potter

Recognised as one of the most experienced women in the world of global Marketing, Brands and Communications, Carol joined Edelman in 2015 after 9 years spent in China as President & CEO of BBDO Greater China.

 Having had a career starting in Saatchi & Saatchi in the UK and then spanning working successfully in Australia, Japan, the USA, China, the Middle East and Europe advising many of the world’s most famous brands and Fortune 500 companies Carol has over 30 years of experience to call upon.

Some of the companies and brands she has worked with include Unilever, Mars Wrigley, Kellogg’s, Mercedes-Benz, VW, Proctor and Gamble, Johnson & Johnson, Bayer GE, FedEx, Visa, Pepsi, Starbucks, HP, Exxon, Tiffany, Fendi and many more.

In 2015 Carol joined Edelman as Executive Vice Chairman for Edelman APACMEA based in Dubai helping with the transformation of the company and advising senior clients. At Edelman Carol also took on the task of advising government and corporate clients.

Carol served as President & CEO of EMEA & CIS for almost three years and recently has taken the role of Global Vice Chair, Brand.

Carol is based in London where she is a Fellow of the Royal Society of Arts, a member of D&AD and a member of The Marketing Group of Great Britain.