On January 21, 2020, Edelman launched the 20th annual Edelman Trust Barometer at the World Economic Forum in Davos. Each year, the Trust Barometer launch reveals insights that help leaders navigate society’s rapid changes.

This year’s report reveals a global pushback against the foundation of capitalist society. Fifty-six percent of respondents agree that “capitalism as it exists today causes more harm than good in the world,” and less than one in five agree that the “system is working for them.”

Against this backdrop of skepticism, we spoke to a panel of distinguished leaders to hear their thoughts and ideas on what needs to be done to rebuild trust in the four major institutions of business, government, media and NGOs. This year, our panel included:

  • Helle Thorning-Schmidt, Former Prime Minister of Denmark
  • Brad Smith, President, Microsoft
  • Sabina Fluxà, Vice-Chairman & CEO, Iberostar Group
  • Jimmy Wales, Founder, Wikipedia
  • Yoshito Hori, Founder & President, GLOBIS University and Founding Partner, GLOBIS Capital Partners

The panel was moderated by Thorold Barker, EMEA Editor of The Wall Street Journal, with an introduction by Richard Edelman, CEO of Edelman.


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