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25 Years of Trust

Featured Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Explore All Insights
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    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

    BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

    Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust

    Featured Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Explore All Insights

      The world’s leading study on trust will reveal what shapes it in 2026 - coming in January

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    REPORT

    2024 Edelman Trust Barometer

    The 2024 Edelman Trust Barometer reveals the Saudi public places a high level of trust in the Kingdom’s government and business sector as the country pursues its innovation journey towards Vision 2030.

    NEWS

    Government and business are bedrocks of trust in fostering tech innovation in Saudi Arabia

    The annual Edelman Trust Barometer survey has found that Saudis have a high level of trust (at 86%) in their government, which is the highest rate globally. The 2024 Edelman Trust Barometer also shows that the Kingdom is among the countries where people have the most trust in technology and especially AI regulation.

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