We help brand build trust and engagement with consumers. We understand that brands are built with two sides: rational and emotional. It’s not just about what you say, but what and how you say it. We know how to create the right personality for a start-up or an established brand.

We build and maintain relationships with media, positioning clients for success. With more than 20 languages spoken in our team, we can communicate on your behalf across the world, while our Arabization team will not only translate but transcreate, finding the right Arabic sentiment and tone to convey your message.

We leverage rich understanding of business, the broader cultural context and cultural consumer insights to achieve the desired outcome. Our services include: market segmentation; target audience behavioral analysis; customer journeys and experience mapping; channel agnostic and integrated communication strategies.

We help navigate a breadth of crisis and issues management situations to protect a company’s most important asset: reputation. Our team counsels global companies, mid-sized organizations and government entities to ensure maximum crisis preparedness whilst building a strong crisis management infrastructure.

We have a growing paid media offering that includes social media, search and partnership, supported by measurement techniques to ensure that the compelling stories that people want to share and discuss are seen and consumed by the right audience, at the right time, in the right space.

We create bespoke community engagement strategies that ensure our brand communities are vibrant places creating positive, impactful social behaviors around referral, review and recommendations. All are tailored to meet client’s marketing and publications goals, while staying true to the audience’s interests.

We craft truly original stores that are talked about, written about and shared. We understand how to bring your brand to live, and convey product messages through compelling, engaging content that can be either short or long form.

Our digital and mobile capabilities span across owned, earned and paid platforms. We work with partners to ensure digital and mobile expertises are optimized across all browsers and mobile web interfaces. We think beyond marketing and shape integrated programs across all touchpoints.

Our team of creatives, producers, writers 3D and 2D designers, technical and digital experts and event staff deliver the full range of brand experiences, exhibits, roadshows, immersive environments, as well as event marketing and content solutions. Whoever your audience is, we deliver relevant and insightful work that helps change perceptions.

Our approach to reputation and trust management aligns organizations with their critical stakeholder groups - government, employees, customers, partners, investors, regulators, the media and the general public. We craft research-driven positioning strategies that help organizations find a compelling voice that cuts through an increasingly cluttered and skeptical communications landscape.

Our unique approach to influencer programming delivers top and bottom-line results for our clients. Data-driven, earned-centric and social-by-design, our strategy is customized for each of our clients in order to break through the cluttered digital landscape through relevant and effective storytelling.

We develop change management programs that mobilize employees in times of company transformation - be it mergers and acquisitions, new market entries, privatization or reorientation of the company strategy. We increase collaboration among employees and connect them to the outside world as company spokespersons are advocated.

Our coaches work with senior executives for a variety of situations, including presentations to internal and external audiences, media interviews and press conferences including crisis. Our CEO coaching covers areas such as mastering storytelling and our coaching for junior executives develops core skills such as media handling and digital communications.

No technology exists in isolation; this is true now more than ever. As mobile technologies become increasingly sophisticated and ubiquitous, identifying the synergies that exist between desktop and laptops, mobile media and tablets - and understanding how consumers use these devices to fulfill their needs - is critically important.

Our research and analytics consultancy, Edelman Intelligence, is comprised of 250 analysts, consultants, data scientists and storytellers with deep expertise in developing measurement frameworks that ensure the right measures are in place to fully understand the impact our communications efforts carry on key audiences, the brand, and the business.