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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments. KEEP READING The Me Era: Rethinking Brand Engagement & Relevance By Jackie Cooper. Brand purpose isn’t dead—it’s personal. KEEP READING The New Role for Brands: From Change the World to Change My World By Richard Edelman. Discover why trust is now equal to price and quality. KEEP READING Explore All Insights
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Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments. KEEP READING The Me Era: Rethinking Brand Engagement & Relevance By Jackie Cooper. Brand purpose isn’t dead—it’s personal. KEEP READING The New Role for Brands: From Change the World to Change My World By Richard Edelman. Discover why trust is now equal to price and quality. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

Global Report

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REPORT

2024 Edelman Trust Barometer

The 2024 Edelman Trust Barometer reveals the Saudi public places a high level of trust in the Kingdom’s government and business sector as the country pursues its innovation journey towards Vision 2030.
NEWS

Government and business are bedrocks of trust in fostering tech innovation in Saudi Arabia

The annual Edelman Trust Barometer survey has found that Saudis have a high level of trust (at 86%) in their government, which is the highest rate globally. The 2024 Edelman Trust Barometer also shows that the Kingdom is among the countries where people have the most trust in technology and especially AI regulation.