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The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd.

Hot on the heels of the biggest festival of creativity in the world – Cannes – I had the pleasure of being able to ask some searching questions to two of our own great creative minds here at Edelman.

While European leaders are trying to protect citizens and the economy from the impact of COVID-19, the pandemic is already reshaping the EU health policy agenda. At Edelman, we believe that it is imperative for organizations active in this policy space to reset and adjust their priorities, as well as to refine their public affairs and communication strategies.

As an industry, the time is now to come together, to build a roadmap for trust and resilience, to make a meaningful difference.

As remarkable as the stunning global rise of trust in government (a 20-year peak) is the story of the U.S. as the worrisome outlier. A look at the U.S. data shows a story of division—and prolonged political and economic pain if we can’t bridge the divide.

Survey of Institutional Investors Reveals Urgent Need for Public Companies to Address Societal Issues to Build Trust

A changing Europe in the digital age

A data driven study into privacy, prediction and personalization by Edelman & The University of Cambridge Psychometrics Centre.