PR principles in times of crisis: The case of FinTech
Traditional financial institutions and FinTech companies have been alternating between collaboration and competition for a while now, yet the FinTech revolution has a long way to go: high street banks still own 90% of the market and a lot of R&D tech investment continues to focus on upkeeping legacy systems.
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Engaged employees who live the brand make for engaged customers who love the brand.
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July 22, 2022Earth Day: looking ahead to COP26
With today marking Earth Day, the Edelman team has put together a note explaining why COP26 is so important; discussing why a successful conference is critical to the UK Government’s credibility, both at home and overseas; and setting out how businesses can make sure they are part of the conversation as we head towards the crucial summit.
April 22, 2021