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The decline in trust in Hong Kong for all four of the institutions surveyed by the 2017 Edelman Trust Barometer hardly paints a rosy picture.

Of the eight industry sectors included in the Edelman Trust Barometer, Technology continues to dominate.

Artificial intelligence is rapidly developing in the healthcare space, with promises to improve patient outcomes and create better value.

Jon Klein, the new president of CNN-US division, gave an important speech last week at the National Association of Broadcasters in Las Vegas. The title of his address was “Trust, the Killer App.”

Our latest report has exposed a world fraught with feelings of anxiety and fear over the Covid-19 pandemic’s lasting effects.

If they are serious about helping end the climate crisis, companies must publish accounts we can trust.

"Build it, and they will come." In thought leadership, this isn't exactly a lie, but it's only half the story.  There’s plenty of evidence to show that good thought leadership content builds B2B brands and drives commercial results, especially over time. But good content isn’t enough. Not on its own.

Over the past three years, Edelman and LinkedIn have collaborated to investigate the impact of thought leadership on business generation.

We can now offer our clients earned content measurement that is as audience-centric, data-driven, and tech-enabled as marketing measurement.