Building brand trust in the age of the influencer
Ashutosh Munshi says that with influencer marketing gaining popularity, brands have ways to ensure influencers’ voices are authentic, even as advertising guidelines help to spur more honest communication in brand marketing.
July 23, 2021Time to Draw a Line
July 7, 2025Jim Crown
June 30, 2023I Hate Bullies
I have always despised those who use their size or power to enforce their will. In February of this year, we saw Vladmir Putin try to bully its neighbor of Ukraine into submission through a full-scale invasion.
December 30, 2022Business Insider Makes Its Move
Insider Inc., generates 170 million global monthly unique views and 1 billion monthly page views while also launching a successful subscription business.
January 14, 20202019 B2B Thought Leadership Impact Study
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
November 29, 2018How Technology Protects Brands
Innovation is speeding up exponentially, thanks to the power of big data, artificial intelligence and smaller, more powerful devices.
October 26, 2018The Battleground is Trust
I addressed the National Press Club today in Washington. My topic is a familiar one...flagging trust in institutions.
October 18, 2018Life Sciences
From leading-edge healthcare to improved environments, life science and biotech companies encompass a broad spectrum of innovative fields that advance the quality of our lives.
October 7, 2018