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Building brand trust in the age of the influencer

Ashutosh Munshi says that with influencer marketing gaining popularity, brands have ways to ensure influencers’ voices are authentic, even as advertising guidelines help to spur more honest communication in brand marketing.

July 23, 2021
Posts

Time to Draw a Line

July 7, 2025
Posts

Jim Crown

June 30, 2023
Posts

I Hate Bullies

I have always despised those who use their size or power to enforce their will. In February of this year, we saw Vladmir Putin try to bully its neighbor of Ukraine into submission through a full-scale invasion.

December 30, 2022
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Business Insider Makes Its Move

Insider Inc., generates 170 million global monthly unique views and 1 billion monthly page views while also launching a successful subscription business.

January 14, 2020
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2019 B2B Thought Leadership Impact Study

The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.

November 29, 2018
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How Technology Protects Brands

Innovation is speeding up exponentially, thanks to the power of big data, artificial intelligence and smaller, more powerful devices.

October 26, 2018
Posts

The Battleground is Trust

I addressed the National Press Club today in Washington. My topic is a familiar one...flagging trust in institutions.

October 18, 2018
Expertise Detail

Life Sciences

From leading-edge healthcare to improved environments, life science and biotech companies encompass a broad spectrum of innovative fields that advance the quality of our lives.

October 7, 2018
Expertise Detail

IPOs & Spinoffs

October 5, 2018