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At a time where people feel the pace of innovation is too fast yet the rate of progress too slow, ruptures are appearing across the social fabric.

Edelman Africa is proud to announce the expansion of its presence into Nigeria through a partnership with long-standing advisor and leading integrated communications company, The Holding Opinion and Public (THOP).

Amid tariff uncertainty, geopolitical instability, and growing concerns about a potential recession, advertisers are being forced to navigate tough decisions. According to The New York Times, leading brands are taking a more cautious approach — scaling back budgets and pausing campaigns in response to an increasingly unpredictable landscape. In a climate like this, it's understandable that brands are seeking stability and re-evaluating how to best connect with their audiences.

Pizza Hut’s pop-up experience serves cheesy joy, bold flavors, and social buzz in unexpected places.

eBay made fashion history with shoppable pre-loved runway shows at NY and London Fashion Weeks.

An Outdoor campaign designed to get kids Out Of Home.