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Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future.

Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role.

Our latest study reveals what fuels enthusiasm for adopting artificial intelligence - and the critical role trust plays in that journey.

From São Paulo to Toronto and back again — Michael’s journey is one of growth, discovery, and connection. Now back home in Brazil, he reflects on what he learned from his time in Canada — from embracing new challenges and cultures to discovering just how connected our global teams really are.

I speak for the entire Edelman family wishing Amanda and Marcel all of life’s joys, patience with your partner, and commitment to a full life, of business achievement, culture, sports and social progress.

Today’s culture is increasingly fragmented, fleeting, and fast-moving. Trends emerge and scatter in moments, surfacing across a fragmented media landscape where the average person is active on seven social platforms.