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Matt Brown

Matt Brown

Before joining Edelman Matt was the Regional Managing Director of TBWA \ Media Arts Lab running Apple across EMERT.

April 25, 2025
Article

Trust and Health: A Parallel Ecosystem for Gen Z

COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer.

April 24, 2025
Article

The New Health Credential: Where Trust, Lived Experience and Communication Intersect

Health trust is being redefined. Discover why lived experience, empathy, and clear communication now rival credentials in shaping today’s health decisions.

April 24, 2025
Article

Changing the Rules of Health Influence: How Younger Generations are Reshaping the Health Ecosystem

Young people are reshaping health influence. Discover why trust is shifting from institutions to peers and what it means for the future of healthcare.

April 24, 2025
Posts

Inside Edelman: Meet our U.S. Culture Champions – Max Haskell

In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace.

April 23, 2025
Article

Finally, a Good News Story

Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability and social change with Samsung and UNDP to achieve the UN’s Global Goals.

April 15, 2025
Article

From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World

President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure—they mark a shift from globalization to national interest.

April 8, 2025
Article

Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership

Recap of Edelman’s panel at Brands & Culture 2025.

April 8, 2025