Trust 2025: Preventing the Rising Tide of Job Insecurity
Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa
April 8, 20252025 Edelman Trust Barometer South Africa: Faith in government sees cautious shift upward, bucking global trends
South Africa was one of only two countries holding elections to see a significant increase in overall trust, but fears of job insecurity are steadily rising.
April 8, 2025Ireland and the trust crisis – a nation under threat?
What is trust? It boils down to belief. The belief that your expectations will be met. The belief that you will be looked after by institutions acting on your behalf.
April 2, 2025Why Creator-First Ads are Health and Wellness Brands’ Best Bet Against Misinformation Online
When you search for health advice – do you end up scrolling through your favorite content Creators on Instagram and TikTok? A growing number of people do.
April 1, 2025