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It's my 10-year anniversary at Edelman. Here are my top three reasons why I've stayed so long...

The Edelman Trust Barometer turns 25 this year, a quarter century of measuring trust in Business, Government, Media, and NGOs.

Our digital and mobile capabilities span across owned, earned and paid platforms.

We leverage rich understanding of business, the broader cultural context and cultural consumer insights to achieve the desired outcome.

We build and maintain relationships with media, positioning clients for success.

We help brand build trust and engagement with consumers.

We believe in the value of holistic measurement, not only demonstrating how we shift media and social conversations, but also leveraging primary research, advanced analytics, and data modeling to map the way to continuous improvement and optimization.

We help clients better understand how consumers use their digital devices to fulfill their needs.