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Ivana Musich is a dynamic leader with over 15 years of experience across advertising, digital product strategy, eCommerce, business development, and team leadership. As the Head of Digital at Edelman Canada, Ivana is responsible for spearheading innovative digital strategies, growing talent, and pushing boundaries in the ever-evolving digital landscape, ensuring clients stay ahead of the curve.

Trust is foundational, yet fragile. As businesses and institutions navigate Reconciliation with Indigenous communities, understanding trust is more important than ever. In 2024, to coincide with National Day for Truth and Reconciliation, Edelman Canada launched its Indigenous Peoples & Trust Study. This research uncovers how trust is experienced differently among Indigenous peoples, highlighting opportunities for change.

For this special Hispanic Heritage Month edition of Inside Edelman, we profiled members of our community to highlight their unique experiences and point of view as they reflect on what it means to be Hispanic/Latino/a/e/x within the firm and beyond.

More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.

EGA and Edelman have partnered to create an integrated advisory offer and assembled a dedicated team of experts, designed to guide organizations through the complexities and uncertainties of the current election cycle—and to manage political risk beyond this.

Discover key strategy elements for successful change management in enterprise marcom teams as they adopt generative AI tools. Read on to learn how empathy, tailored training, and a people-first approach drive AI integration and boost team efficiency.

Discover how AI-powered analytics and social listening tools are transforming enterprise marketing communications. Learn how marcom teams are leveraging cutting-edge technology to enhance decision-making, boost insights, and drive results