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Against the backdrop of a global economic rebuild, changeable markets and scrutiny over the environmental and social contribution of investors, a strong brand has arguably never been more important for asset managers. The 2021 Edelman Asset Management Brand Index ranks the 50 largest global institutional managers and the 40 largest UK wholesale/retail asset managers, and highlights a number of trends shaping brand perception in the asset management industry.  

Explore a day in the life of Eveline Mutsaerts at Edelman Amsterdam—see how she combines creative communications, client collaboration, and strategic storytelling in our vibrant Amsterdam office.

Experience a day with Adreja at Edelman Amsterdam—discover our collaborative PR culture, impactful storytelling for diverse clients, and how our Amsterdam team drives creativity and growth.

After seeing a significant rise in trust at the outset of the pandemic, financial services saw a sharp trust decline at the turn of the year.

Experience a day with Ixcquic Weller at Edelman Amsterdam—discover her creative communications, collaborative client work, and strategic storytelling in our vibrant office.

What does “choose to challenge” mean to you? 

Inside Edelman is an ongoing series that spotlights our colleagues who are doing extraordinary work across our network

Inside Edelman is an ongoing series that spotlights our colleagues who are doing extraordinary work across our network

What does “choose to challenge” mean to you?