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Explore key insights from the 2025 Edelman Trust Barometer for the Food & Beverage sector, revealing strong overall trust—but rising skepticism around innovation, health claims, and industry subsectors.

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.

The mass-class divide revealed in the 2023 Edelman Trust Barometer: Navigating a Polarized World is manifesting in healthcare. Inequality is creating a tale of two health experiences.

Employees are putting even more reliance on their employers as the linchpin of societal change, just as politicians are seeking to reverse what they see as excessive involvement by business in societal issues.

When we ask ourselves, what has really changed in the last year? The truth is that everything has. Consumers are feeling the pressure from every corner of our world - from the micro, everyday things like paying their bills to the macro, big picture things, like the smog outside their city windows.

Edelman’s most recent Trust Barometer special report, The Collapse of the Purchase Funnel, finds that today’s buying behavior is too dynamic for a linear funnel and that purchase is no longer the end point but the start of an ongoing relationship with the consumer.

The Edelman Trust Institute sat down with Bianca Brown, Senior Account Executive and a U.K. Ambassador to Edelman’s Gen Z Lab, to discuss findings about Gen Z in the 2023 Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel.

Three years after the collective wake-up call wrought by the murder of George Floyd, new Edelman data reveals that, while concerns about racism are rising, trust in business to assuage them is not.

We need a clear framework for measurement and progress on racial justice and DEI. Without that, we will fail to meet employees’ expectations now and in the future.