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Spotlight: Q&A with Marina Grossi, President, Brazilian Business Council for Sustainable Development

Marina Grossi who works closely with the private sector in Brazil shares why she joined Edelman’s Independent Council of Climate Experts.

July 20, 2023
Report

Special Report: Trust, the New Brand Equity

Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people. Why? Because brand trust ranks higher than brand love.

June 21, 2021
Posts

The power of storytelling – a lesson in understanding self and tearing down the stigma around mental health

As part of mental health awareness month, hear from Edelman’s integrated brand specialist, Ash Bonica on the power of communicating to break down stereotypes, improve relationships, and aid recovery.

June 7, 2021
News Detail

Edelman India appointed Agency of Record for The Wonderful Company’s California Pistachios in India

Integrated mandate includes brand communications, influencer marketing, and creative and digital services

January 20, 2021
News Detail

The Secret to Trusted Innovation: Your Employees

According to a study launched today by Edelman, companies have the opportunity to leverage their own employees to reinforce their “Trusted Innovation” story and bolster the credibility of leadership.

October 13, 2018
News Detail

Edelman expands brand and reputation offer in the United Arab Emirates

Edelman, a leading global communications marketing firm, today announced three senior appointments in the United Arab Emirates (UAE) as part of its reorganization into Brand and Reputation units, following the recent acquisition of Dubai-based Edelman DABO (formerly DABO & CO).

October 13, 2018
News Detail

Trust in Institutions Drops to Level of Great Recession

The 2015 Edelman Trust Barometer reveals an alarming evaporation of trust across all institutions, reaching the lows of the Great Recession in 2009.

October 10, 2018
Article

Tech Leads All Sectors on Trust. Will it last?

Innovation has powered trust in technology for years.

October 19, 2022
Posts

Going Back to Work — The Next Big Challenge for Communicators

Richard Edelman speaks with Dr. David Nabarro, World Health Organization Special Envoy for Covid-19, about the communications challenges of returning to work as the pandemic begins to ebb. He shares the important considerations.

April 15, 2020