Held hostage: Ransomware attacks a test of leadership, not technology
As ransomware attacks escalate, business leaders must realise the need for a coordinated response to safeguard their organisations.
July 26, 2023The Italian Government in Crisis: An Analysis on the Fall of the Draghi Government
July 25, 2022542684 — mockup
October 18, 2021Report shows Trust impacts health outcomes – but what shapes our trust?
The politicisation of healthcare has undoubtedly influenced people’s trust in whom they turn to for health information…
July 1, 2022Edelman Trust Barometer 2019: Nederlanders Hebben Het Meeste Vertrouwen in Werkgever
Vertrouwen in instituties stabiel maar nederlanders maken zich zorgen over de toekomst.
February 7, 2019Inside Edelman: Stefanie Wong, Associate Director, Corporate, Hong Kong
We sat down with Stefanie Wong, Assistant Director, Corporate, Hong Kong, to chat about her career journey at Edelman and how she adopts a new way of working as a working mom.
June 17, 2022One Last Time
We are moving out of the Aon Center in Chicago next month. I visited the office we called home for the past 27 years yesterday for the last time.
October 1, 2021Trust, the New Brand Equity
Trust is the new brand equity. In the ‘80s, the legendary brand strategist David Aaker defined brand equity in terms of brand loyalty, awareness, associations and perceived quality. Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people. Why? Because brand trust ranks higher than brand love.
June 23, 2021Waarom je als marketeer begint bij de bedrijfsdoelstellingen
De weg naar de boardroom is beslagen met doelstellingen. Vaak heb je als marketing- of communicatiespecialist specifieke doelstellingen voor je afdeling en je campagnes, maar het allerbelangrijkste is dat je grip krijgt op de bedrijfsdoelstellingen. Door deze om te zetten naar marketing- en communicatiedoelstellingen zorg je ervoor dat alles uitgelijnd is.
November 4, 2020Trust and Brands: The Make or Break Moment
The seismic shocks of the past six months have put trust back in the center of brand marketing strategy.
June 24, 2020